Dancers Who Tweet did an article on dancing and social media, specifically Twitter. It’s on the heels of a New York Times article with ballerinas and Twitter. The article profiles a few tech savvy ballerinas but then turns the corner and shows how other dancers and studio owners are using Twitter for success. They interviewed me and a few high profile Tweeters in the dance world like @metroDance.  Here’s a quote from me:


According to online marketing expert Chad Lawson, owner of Real Deal Dance Marketing, Twitter is all about maintaining relationships, creating new ones and getting people interested in your work. “It’s like going to a party, being yourself, relaxed, cool, whatever, and have people get interested in you,” he says. “Eventually, they’ll ask, ‘What do you do?'” Lawson contends that it’s different from walking into a party and simply handing someone your business card—on Twitter, it’s all about the social interaction.

And, here’s a nice quote from MetroDance:

Kristie Wyler, artistic director of Metro Dance in Plymouth, MI, is an avid tweeter. With nearly 800 followers and over 1,000 tweets, Wyler is one of the most popular teachers on the site. She uses Twitter not only to spread awareness about general dance related issues, but also to stay connected with her students and students’ parents. For Wyler, who goes under the handle MetroDance (, Twitter is a great way to keep her studio connected to the broader dance community. It’s also a way for the dance community to feel connected to her.

All in all, great little article that you should check out in full.

Be sure to follow me on Twitter if you’re not already. @danceMarketing

Would you like to see a dance studio owner’s guide to the ins and outs to Twitter?

How to Learn from the iPad Marketing for Dance Studios

Ok. So I made a quick little video about what we can learn as dance studio owners from iPad marketing from Apple. It’s a *great* skill to learn and will really take your marketing to the next level.

iPad Marketing & Your Studio from Chad Michael Lawson on Vimeo.

Secret Confession: Ok. So I started shooting and was opening the box and then  I got a notice that my camera was out of space. Whoops!  So, I figured I’d roll again and try “re-create” opening my box up. The only thing, it looks kinda silly ’cause you can totally see that the box is already open. lol! Anyway, I figured it was more entertaining this way watching me try to fake opening a box and that’s not really the point of the message anyway, right?!  :)


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