Category Archives : Offline Ads

Featured in an Article in Dance Studio Life Magazine July 2010

 

 

 

July 2010 Dance Studio Life Magazine

Article: "Friends, Fans, & Followers"

Christina Hall, author, wrote a nice 4 page article introducing Rhee Gold readers to social networking media outlets and what they can do for you. I won’t reproduce it here for obvious reasons but here’s a brief play-by-play. [Update 7-15-10: original article here]

 

She leads off with some Facebook material, which as we know has more than 400 MILLION active users to date, and how it can work for your studio. She interviews a few dance studio owners with a Facebook presence about their experience so far. They’ve both had different experiences but both positive. The studios share a few tips they’ve learned about dealing with social networks like Twitter, Facebook & YouTube.

Next, she has a few quotes from Yours Truly on to monitor negative comments about you and your studio online without doing any extra work on your part.

The article goes into video hosting social sites like YouTube and the one we use on the RDDW system, Blip.tv. Kids & parents LOVE seeing themselves online and it can really do wonders if you work it right. She quote another studio owner who using for good measure.

The article wraps up talking about the RDDW system, how we build social media right into it and how social media can work for your studio. We talk a little bit how to participate in these various social media networks without it being a time sink.

In my opinion, really, it’s just how people are communicating these days and you just HAVE to be there or you’re missing out.

Great little article getting people used to social media with interspersed tips from real world studio owners. All in all, yet another great piece of writing from this magazine. You’re already a subscriber, right?

 

(Secret link about Facebook)

Here is a Method That is Helping Ballroom Dance Studios to Get More Students

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People are funny in that they like to wrapped up in an experience and live vicariously through others. TV is wildly popular because of this very thing. Case in point, Dancing with the Stars in making it’s way back to the ‘small screen’ for yet another season.

Whether you like the show or not is irrelevant because there are TONS of people who do. Tons of people who live in your area, in fact!

If you’re a ballroom dance studio you should be capitalizing on it’s popularity.

How to best do that?

Run ads in Google, Yahoo, & MSN that reference the TV show. You can’t use it’s logo or make yourself seem affiliated with them in any way but what you CAN do is let people know that they can get a piece of the action “just miles from their house.”

Think about it, when you’re marketing your studio, the toughest part of a piece is to convince people to read you ad and then pick up the phone or visit your web site for more information. You have to create all that desire from one little ad.

Now, consider how many people watch the show and how it affects them emotionally. Then, you’ll start to see a capital idea.

I call it ‘turn the corner’ advertising. They weren’t looking for your type of service when they hit the web but you caught their attention and them made them “turn the corner” to your studio.

What I do with my clients is watch for show times in our area, see which times people are on the web searching for the information on the show, and then run ads where people are searching. A lot of them hadn’t really considered that they could actually be trying ballroom dance lessons themselves. You show an ad, make them comfortable, get them into the studio and ‘bam!’, you’re good to go.

Of course, there are more in-depth steps to this process but I wanted to give you the formula. You can also use offline ads with this technique as well. “Turn the corner” advertising works when you use it correctly.

Use it while it’s hot!