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Some research says that 75% of a buying decision is made at a headline. Others say 50%. If you’ve ever saw something, read a headline, and then said to yourself, “That’s for me!” then you’ll know what I’m talking about. $10 bucks says the person who wrote that spent just a quick second beforehand figuring it all out and you should do the same.

One thing is for sure, headlines are pretty darn important and that’s why I wanted to give you some example to apply in part 2 here. If you missed part 1, be sure to check it out first.

The headlines listed below are not stuff I’ve made it. They’re all headlines that have been proven to work. The person or people who wrote the headline really understood the psychology behind the buyer and that lead to inevitable success.

They are easily adaptable in your market with a little imagination and a little creativity. I’ll try to use a quick example to get your started

Proven headline:

Get rid of your money problems once and for all

Why it works:

It makes you think exactly of the problem you’re having in finite terms. Everyone hates that. No one likes to look at their problem and therefore makes people much more likely to pick up the phone and call you for your solution.

Example adaptations for a dance teacher or studio (e.g. ballroom or adult lessons):

Get rid of your dance phobia once and for all.

Comment:

It’s very real for people who have always wanted to dance even if you can’t relate to it personally. They have this secret fear and if you can tap it with your headline, this one or any other one, it can be gold. These people end up being some of the most passionate dancers around.

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Proven headline:

Who else wants to look like a movie star?

Why it works:

This plays into the group mentality all humans have inside of them. You secretly figure when a bunch of other people are doing it, it’s OK…or maybe even ‘cool’ you can do it too. Ever stood in a line at the grocery store because there was already one there before you got there but when you looked up you saw there was a smaller line right next to you? That’s social proof and it got you when you weren’t looking.

Example adaptation for a ballroom studio:

Who else wants to look they were just on ‘Dancing with the Stars’?

Who else wants a happy, well adjusted child that loves dance?

Comment:

Be sure to use whatever the parents words are to you. Not your own words. If you’re an adult studio, echo back what the students are saying to you exactly.

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Proven headline:

A little mistake cost this farmer £20,000 a year…

Why it works:

Because when you’re reading that, and you’re a farmer, you secretly wonder if YOU could be losing that much without even knowing. No one likes to lose money without knowing it so it really presses your curiosity button.

Example adaptation for a performing arts studio:

A little mistake that cost a parent $10,000 a year…

Comment:

Maybe you’re run a special or a package deal where if the parents pre-pay (good for cash flow), they get a discount for their child? See where I’m going there?

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Proven Headline:

Play the guitar in 7 days or your money back:

Why it works:

Because you, me and everyone else under the sun loves instant gratification. Combined with something you want to do, this should really speak to you. Why it works is because the person is thinking of himself as Jimi Hendrix in his own head but what he’s really gonna get is Kum Ba Ya when it’s all said and done. You can’t get that good that fast but you *can* be playing the guitar.

Example adaptation for a salsa teacher:

Dance salsa in 7 days or your money back

Comment:

Yeah, he might not be a killer dancer at that point but at least he’s dancing salsa. Once he starts, he’s not likely to stop because it’s so fun, right?! It’s your job to get people started and keep their interest going after that and if this little headline helps, more power to it.

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Proven headline:

See how easily you can learn to dance this new way

Why it works:

Again, everyone likes the ‘easy’ version of something. Instant gratification lives inside of all of us.

Example adaptation for a ballroom studio:

Use it as is. It worked like crazy for Arthur Murray when he was selling home study dance courses in the 1920s and it works now. I tested it with Adwords and was surprised at the results.

Lastly, here are 3 tips to help you in crafting your headline:

1. Use a sentence or a phrase
2. Place it at the head or at the top or at the beginning of your piece
3. Make sure it makes a promise and arouses curiosity

As always, I’d LOVE to hear your success with any of these things or any you’ve crafted or adapted for yourself or your studio.