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Dance Marketing vs Online Technology. Holla Back?!

Posted: January 26, 2009 – 7:37 pm by dance_marketing

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I’m a specialist when it comes to dance studios and online marketing but I haven’t been real good about sharing this information with the rest of the world outside of the studio owners I’m consulting for right now. What I discovered is that when I work with a studio one on one, I know what they want and what they need. They tell me what they want and what they need. For the most part, the answer is usuall “get more people to my door.” No problem. Done.

Now that I’m becoming a little more public about some of the processes I’ve been using over the years, I’m trying to get a handle on what the people on my list would like to know about. Please comment below and I’ll do my best to take care of it.

Leave a comment below and let me know what you’d like to know about marketing your dance business and I promise to give you the very best information I have….stuff that works and has been tested.comment-here1

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  • leoniecampbell
    Hi

    I ve opened a small dance studio in Southampton, UK. I have website, i ve done general flyer drops and have put my details on as many free listing websites as possible i.e. gumtree and freeindex etc and i have no money but desperatley need to get more people through the door
  • Gene
    Im quite curious about these processes that you mention in your post, now one thing that I find is that there is a lot of clutter in the dance studio industry where I am, and almost every studio claims to be the best, and have the best instructors in the world and such.. Quite out there claims, but to people who are unaware of these instructors often believe what they hear. One thing our studio does have is truly exceptions teachers ( I know I may be falling into my own trap here) whose credentials are far exceeding any of the competition. But I imagine something like this wouldnt necessarily be a key selling point because of the competition claims.

    What would you say some key selling points would be to truly differentiate from competitors?

    Also when it comes to dance software, what would you recommend as a top software that would be quite efficient, and cost effective.
  • That's a stupid answer pal - Tell her to fundraise and get a friggin website. Geez. Real Dance Marketing Moron.
  • Linda
    Who updates the facebook page?

    Perhaps among the studio customers there might be a home based biz person or virtual assistant who would be willing to help with marketing. Perhaps they would be willing to trade web design/marketing time for dance lessons.

    Wordpress.org has many themes that are easy for even a beginner to install, especially if you only need a simple brochure page. It would be a great start.
  • Word of mouth is and always has been the strongest form of marketing. Plus, it's free. Now, the internet is really connecting people if you do it right. Linda get's it.

    A fundraiser is a nice way to get some PR if done right as well but I think going after people with word of mouth is more direct.

    I made a service for dance studio owners and whatnot here. I think it's really that important:

    http://www.RealDealDanceWebsites.com

    Dominating online has really, really helped the studios I've worked with. EVERYONE is searching for stuff online.

    The problem a lot of people have but don't know it, is that they think *having* a website is enough. Denise says having a site will change everything but it won't. I won't argue that it's not a great first step. And, it's essential. The problem is, everyone in their brother has a website.

    So what?!

    It's what your website DOES for you that matters.
  • Crystal
    We are a dance studio in a small town that has two other studios that have a lot more kids than we do. We have the most experienced dance teacher. She wins many awards for her choreography every year but we can't seem to get our enrollment up and we are scared we are gonna loose the best teacher we have ever had. We don't have a website we just got a facebook page. The owner knows very little about the computer we don't even have enough money to keep internet at the studio. We are about to have to close the doors cause we are not making enough money to make ends meet. We have a very strong dance team which is the majority of the studio. We need help please!!!
  • Crystal,

    I'm so sorry to hear about that. :(

    Unfortunately I've heard this story before with other studios too...

    Right now, it's really about the studio with the best marketing that wins. Being a little behind with computers and the web is pretty tough to deal with because most people are online looking for stuff nowadays. Being there is pretty key in my opinion.

    What you can do is play to your strengths and do a big word of mouth campaign. Facebook is great for networking so I'd start there. Play up the fact that you have a great teacher and she's only at your studio. Get people talking and networking for you.
  • DancerJo
    Hi,
    I'm interested in marketing a multimedia dance presentation with interviews (audio only). I think this historical presentation would be good for higher ed but can you think of other institutions I could target? Thanks.
  • Hard to say without know more about it but I wouldn't immediately rule out non-dancers for historical stuff. There are a lot of "fans" out there who don't really dance but would appreciate that.

    Obviously, dancers are going to be a good target as well.

    What types of dances does it cover? I would start with those types of dancers and fans. Internet makes it easy.
  • Emma
    Why not just teach us everything you know about marking?
  • Hmmm....

    How about we make a trade. YOU tell me everything you know about 'dancing' and I'll tell you everything I know about 'marketing'? ;)
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