“But as my belly dancing instructor has taught me, you don’t have to build a personal brand on being an egomaniac. You can build your brand on simply being human. Or better yet, you can build your brand on being your favorite version of yourself.

….

Trying to teach everything would undermine what she’s about and the tribe she’s looking to attract. She sticks to what she does better than anyone else.”

Original article here

Make sure to read the whole article on Copyblogger’s site. It’s a nice intro to niche marketing, which is really what owning a dance studio is all about whether you know it or now. Good advice on stressing you ‘unique selling proposition’ (adspeak for what you do that other studios don’t or why you’re better.)