See How Easy It Is to do a Fundraiser for Your Dance Studio This New Way

First of all, this is a very “slice of life” type interview. He didn’t even really know I was recording and it’s not because I tricked him. It’s just because we were talking, I thought it was cool, and then just hit the Record button so you’d get to be on the ‘inside’ of our conversation. Basically, he was talking to me about it, I thought it was super cool, and wanted to pass it along. Hence, the quick record interview below:

Try This to Raise Money – It’s Unique from Chad Michael Lawson on Vimeo.


Click here to check it out >>


Dancers Who Tweet did an article on dancing and social media, specifically Twitter. It’s on the heels of a New York Times article with ballerinas and Twitter. The article profiles a few tech savvy ballerinas but then turns the corner and shows how other dancers and studio owners are using Twitter for success. They interviewed me and a few high profile Tweeters in the dance world like @metroDance.  Here’s a quote from me:


According to online marketing expert Chad Lawson, owner of Real Deal Dance Marketing, Twitter is all about maintaining relationships, creating new ones and getting people interested in your work. “It’s like going to a party, being yourself, relaxed, cool, whatever, and have people get interested in you,” he says. “Eventually, they’ll ask, ‘What do you do?'” Lawson contends that it’s different from walking into a party and simply handing someone your business card—on Twitter, it’s all about the social interaction.

And, here’s a nice quote from MetroDance:

Kristie Wyler, artistic director of Metro Dance in Plymouth, MI, is an avid tweeter. With nearly 800 followers and over 1,000 tweets, Wyler is one of the most popular teachers on the site. She uses Twitter not only to spread awareness about general dance related issues, but also to stay connected with her students and students’ parents. For Wyler, who goes under the handle MetroDance (, Twitter is a great way to keep her studio connected to the broader dance community. It’s also a way for the dance community to feel connected to her.

All in all, great little article that you should check out in full.

Be sure to follow me on Twitter if you’re not already. @danceMarketing

Headlines: What You Say & How You Say It Are Critical To Your Success

2-28-09 Headlines Example from Chad Michael Lawson on Vimeo.

Writing headlines is one of the most important skills you can learn for marketing your dance studio or dance business. If you’re selling (and you are whether you admit it to yourself or not) your services or expertise, if you don’t get them interested in you, then you’re done. They’ll head on off to another teacher, studio, store, etc.

There are whole books on headline writing so I won’t be able to get that in depth here but ther are a few guideline that you can follow to help you along. Next post, I’ve give you a few templates to use but first I’d like you to break free of your conceptions on what a headline is.

When it comes to your dance studio, a headline can be the obvious stuff like: what’s on your website, your yellow book ad, you direct mail postcards, fliers, and email newsletters. But, it can also be stuff like your class sign up form, your email sign up form on at your studio or on your website, the sign up form for your classes, registration form for your next show, etc.

Are you really thinking about using choice words to get people’s attention on ALL those things? If not, don’t fret. Just start paying a little more attention to things. Think things like, ” how could I change a word or two in this line to make it -jump- out a little bit more and take hold?” Usually, it only takes a quick second to beat whatever you already have and there’s a good chance it’ll help you increase your goal for whatever that piece is designed to do.

Constant small improvement over time really add up and get you to the next level.

Here are some resources on the web that have good information to help you along:

Copywriting headlines | Make money online –

The headlines are the most important parts of any sales copy. Yes, the reader also wants bullet points of benefits, testimonials, etc, but they often…

The Sexy Art of Writing Headlines that Kill – FreelanceSwitch …

Excellent restraint on not naming this article: ’20 Tips for Writing Great Headlines’ I was one of those feed readers who got caught by your headline for this article, but likely wouldn’t have with the headline you choose not to use. …

How to Write a Killer and Magnetic Headlines and Titles

How to create great headlines and titles to turn your prospects into buying customers using hypnotic words that will empower them to purchase your product or service, join your ezine. …

The Right Woid

Legendary copywriter John Carlton drops some knowledge on why should should create a ‘power word chart’ and use it when crafting headlines. This post isn’t soley about headlines but it does pass some great info on the subject anyway.

How to Write Magnetic Headlines

Copyblogger has 9 different (yes, 9!) posts on crafting a perfect headline for what ales you. There are templates, formulas, getting people’s attention techniques, & cheater’s guide. It’s a little ironic that I’d list this right after a John Carlton post but if you’re stumped when writing, this is a good place to get a jump start.

Next, I’ll give you a few templates that are ‘plug-n-play’ so make sure to subscribe so you won’t be left out.