Writing headlines is one of the most important skills you can learn for marketing your dance studio or dance business. If you’re selling (and you are whether you admit it to yourself or not) your services or expertise, if you don’t get them interested in you, then you’re done. They’ll head on off to another teacher, studio, store, etc.
There are whole books on headline writing so I won’t be able to get that in depth here but ther are a few guideline that you can follow to help you along. Next post, I’ve give you a few templates to use but first I’d like you to break free of your conceptions on what a headline is.
When it comes to your dance studio, a headline can be the obvious stuff like: what’s on your website, your yellow book ad, you direct mail postcards, fliers, and email newsletters. But, it can also be stuff like your class sign up form, your email sign up form on at your studio or on your website, the sign up form for your classes, registration form for your next show, etc.
Are you really thinking about using choice words to get people’s attention on ALL those things? If not, don’t fret. Just start paying a little more attention to things. Think things like, ” how could I change a word or two in this line to make it -jump- out a little bit more and take hold?” Usually, it only takes a quick second to beat whatever you already have and there’s a good chance it’ll help you increase your goal for whatever that piece is designed to do.
Constant small improvement over time really add up and get you to the next level.
Here are some resources on the web that have good information to help you along:
The headlines are the most important parts of any sales copy. Yes, the reader also wants bullet points of benefits, testimonials, etc, but they often…
Excellent restraint on not naming this article: ’20 Tips for Writing Great Headlines’ I was one of those feed readers who got caught by your headline for this article, but likely wouldn’t have with the headline you choose not to use. …
How to create great headlines and titles to turn your prospects into buying customers using hypnotic words that will empower them to purchase your product or service, join your ezine. …
Legendary copywriter John Carlton drops some knowledge on why should should create a ‘power word chart’ and use it when crafting headlines. This post isn’t soley about headlines but it does pass some great info on the subject anyway.
Copyblogger has 9 different (yes, 9!) posts on crafting a perfect headline for what ales you. There are templates, formulas, getting people’s attention techniques, & cheater’s guide. It’s a little ironic that I’d list this right after a John Carlton post but if you’re stumped when writing, this is a good place to get a jump start.
Next, I’ll give you a few templates that are ‘plug-n-play’ so make sure to subscribe so you won’t be left out.